Old Trafford, 01 March 2017 – TSA is proud to broker the global partnership deal between Manchester United and Aladdin Group, the owner and operator of the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling engagement projects with the club’s 659 million global followers, via the Club’s digital platforms as well as one to one fan events and campaigns worldwide.
Manchester United’s Group Managing Director, Richard Arnold comments: “The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button. “As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site. Its partnership with Manchester United demonstrates the company’s dedication to global expansion.”
Aladdin Group’s Co-founder and President, Dato’ Sri Desmond To added, “It is a tremendous honour for the Aladdin Group to partner with Manchester United Football Club. Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.
“AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages with more coming on board from its network offices located in 30 countries worldwide in phase 1, which covers a population of approximately 4 billion consumers. “Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”
TSA (Total Sports Asia) is a leading independent sports marketing agency with offices in Kuala Lumpur, Singapore, Beijing. Stadium Consulting, sponsorship/licensing, events management, Media Rights, Digital Media are its core business activities.
Visit www.totalsportsasia.com for more information.