Malaysian Debut Of Reebok Spartan Race A Huge Success
Over 10,000 participants take part in world’s leading obstacle race held in conjunction with the inaugural National Sports Day
Shah Alam, Saturday – The Malaysian debut of the Reebok Spartan Race saw over 10,000 participants take part in the two-day event that was one of the marquee attractions of the inaugural National Sports Day. The world’s leading obstacle race took place place on 10 & 11 October and even saw Minister of Youth and Sports Khairy Jamaluddin get in the fray when he competed with the race organisers on the second day.
Malaysians got their first taste of the Reebok Spartan Race by tackling the Spartan Sprint, which for this race was a 6.5km course with 25 obstacles along the way. The Sprint was an excellent starting point to becoming a Spartan as it was fun for beginners while the course had plenty of challenges for seasoned racers.
Khairy arrived on the morning of the second day and took part in the race along with Marcus Luer, Founder and Group CEO of Total Sports Asia (TSA). “This was an altogether different and more demanding type of race from what I have done previously. It was a challenging course but ultimately quite exhilarating after I completed it,” said Khairy. “Congratulations to the oprganisers of Malaysia’s first Reebok Spartan Race and it’s obvious from the number of participants over these two days that the interest in these types of ultra-active events is growing and I look forward to more of these events being held in Malaysia,” he added.
Malaysians can certainly expect more Spartan Races in future as the organisers have been encouraged by the turnout over the two days, even despite the slightly hazy conditions. “I think it’s been a huge success. Malaysia was the most logical choice for South East Asia… it’s developed, forward-thinking and sports-oriented. It made perfect sense to plant our flag here and we’ll definitely be back,” said Joe De Sena, founder and CEO of Spartan Race Inc.
According to Marcus that will be as soon as 20th March 2016 as TSA and Spartan Race have already set the date to hold the Spartan Super then, which will be over a distance of 12km+ and 25+ obstacles. “I think we can see that Malaysians are more than ready for the Reebok Spartan Race,” he said. “The participants have been loving it and although everyone says it was hard, which is obviously the whole point of the Spartan race, the smiles at the finish line once you get your medal is unbelievable,” he added. “We know Malaysians want more so registration is now open for the Spartan Super on 20th March 2016 and we will be announcing a different secret location soon so stay tuned to our website and Facebook page,” he followed.
A total of RM30,000 in cash and sponsor prizes were awarded to the winners in the first Reebok Spartan Race in South East Asia. The winner in the Elite Men’s category was Rushad Nanavatty, 37, an independent consultant from the U.S. in his first Spartan Race. A runner who loves being outdoors, Rushad was delighted that part of the course incorporated Malaysia’s famous rainforests. “I have to say hats off to the organisers for a well-organized and imaginatively put together event,” said Rushad. “The race was certainly challenging, especially the spear throw but I’m glad it was towards the end of the race,” he added. Rushad took home RM1,000 cash and other sponsor prizes while second and third place went to Cheang Cheng Tan from Malaysia and Ian Deeth from the U.K., respectively.
Student Colleen R. Augustin, 17, won the Elite Women’s category, bagging RM1,000 along with other sponsor prizes. A regular run participant, Colleen took part in her first Spartan Race together with her brother and mother. “I was shocked to finish first as the course was really tough,” said Colleen. “This is definitely one of the best races I have taken part in largely because it’s a special feeling getting through the obstacles”. Second place went to Pasree Lee while third place was won by Lim Soo Ee. All three winners are from Malaysia.
Pasree Lee also bagged the winner’s trophy in the Women’s Masters category while Andrew Philips won the Men’s Masters category, for men and women above 40. The Spartan Junior Race for children between the ages of 4-13 was won by Matthew Trott in the Boy’s category and Siobhain Doyle in the Girl’s category. Felda Global Ventures (FGV) was awarded with the Biggest Team trophy and provided with their own branded marquee when they registered 200 participants for the race.
About Reebok Spartan Race
Founded in 2010, Reebok Spartan Race is defining the Sport of Spartan Racing and is the global leader in the sport of obstacle racing. Reebok Spartan Race caters to individuals looking to test their physical limits and change their frame of reference for what they can accomplish, from everyday people looking to get off the couch and lead a more fit lifestyle, to elite endurance athletes who seek the ultimate physical test. Currently, Reebok Spartan Race offers four primary race formats, “Spartan Kids” (1/2 Mile/1 Mile), “Spartan Sprint” (3+ miles; 20+ obstacles), “Spartan Super” (8+ miles; 25+ obstacles) and “Spartan Beast” (13+ miles; 30+ obstacles), along with additional events that cater to more seasoned athletes.
Reebok Spartan Race is a timed event, making it a true sport with global athlete rankings, event winners and a World Championship event. Competitors are encouraged to complete each of the primary adult race distances to achieve “Spartan TRIFECTA” status. With over 50 races slated for the United States in 2015 and an additional 70+ races scheduled across 20 countries internationally, Reebok Spartan Race urges you to change your life today by signing up to race at www.spartan.com
About Total Sports Asia
TSA is a fully integrated Sports Marketing business offering media rights distribution, TV production, events management, sponsorship and consultancy services to its clients working with Asian and international rights holders, corporations, government bodies, advertising agencies, sports federations and media platform owners. TSA’s strength lie in creating innovative ways to bring sports properties closer to the fans and consumers while generating maximum exposure and demand for its clients’ brands.
Belinda J. Xavier
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