What would it be like to live the lifestyle of tennis superstar Maria Sharapova? Or to enter the inner world of F1 racing legend Michael Schumacher?
In an age when super premium properties abound and price is no longer a defining factor for Asia’s super-rich, property developers and buyers are searching for something different. They are not looking for just another expensive apartment with luxurious interior and fittings but something that transcends them.
This is why celebrities, sports stars and luxury brands are endorsing properties around the world, such as Virgin in Moscow, Versace in Dubai or Bulgari in London. Branded properties are also becoming highly popular and marketable in some of Asia’s fastestgrowing cities. From Dubai to Mumbai to Shanghai, branded real estate (BRE) is on the rise. But notes Marcus Luer, group CEO of Total Sports Asia (TSA), it is not easy to find the right brand which can translate into a successful property development.
TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Jakarta, Beijing, Mumbai, Bangalore and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights and relationships with Olympic Sports Federations (including BWF – Badminton, ITTF – Table Tennis, PSA – Squash, AIBA – Boxing) major Football clubs in Europe, Formula One and many other high profile rights holders around the world. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to http://www.totalsportsasia.com