TSA New Senior Executives

Kuala Lumpur, 18th November 2014 – TSA (Total Sports Asia), Asia’s global leader in sports content and branding solutions, announced the appointment of Sudhir Sahni as its new Managing Director Indian-Subcontinent based in Delhi and Al Chandran as Vice President, Sales & Business Development, based in TSA’s Kuala Lumpur office.

Marcus Luer, Founder & Group CEO stated: “We are delighted to welcome both Sudhir and Al to the TSA Senior management team and I am confident that their deep knowledge of the Indian and Malaysian Advertising industry will provide us with new and fresh perspectives.

TSA has evolved over the past years and today our Brand Consulting and Brand Strategy approach linked to Sports properties as well as Branded Real Estate projects have created waves across the region and I am confident that under the leadership of Sudhir and Al we will continue to be on the forefront of new and exciting projects in their markets.

TSA - SudhirWith over 25 years of experience in the Advertising industry Sudhir has worked with leading global brands and organizations like American Express, Coca Cola India, Pernod Ricard India, Max New York Life, Pepsi Foods, Glaxo Smith Kline, KFC, Taco Bell, Gillette, besides leading Indian brands like Religare, Usha, HT Media, Spice Telecom, among many others.

With a post graduate degree from India Institute of Management, Ahmedabad, a premier Management Institute in India, Sudhir comes with a deep understanding of various consumer segments and the experience of building strong, enduring Brands across various product and service categories.

Besides shorter stints at leading advertising agencies like RK Swamy (BBDO), JWT and Draft FCB, Sudhir spent 16 years with O&M India, in various roles, including the last 3 years as the President – Head of Advertising at the Delhi office. Sudhir was the Country Manager, India at Tag Worldwide, a global brand services organization, before joining TSA.

TSA - AlIn Malaysia, Al was previously the Sales & Marketing Director with Redberry Outdoor where he was tasked with developing new business for the group. Al has been in the advertising / communication industry for over 18 years and has worked with many international advertising agencies including Y&R, Grey, Lowe & Partners, BBDO & Publicis to name a few. He set up and ran the Y&R office in Johor when they won the Iskandar Investment Berhad account in 2008.

Al has worked with leading global brands and organizations like Carlsberg, Chevron, Godfrey Phillips, British American Tobacco, Danone, Unilever, JT International as well as leading Malaysian brands such as PETRONAS, Tourism Malaysia, Am Bank, Maybank, RHB Bank and Telekom Malaysia. Al graduated from the University of Western Sydney with a Bachelor of Commerce degree with a double major in Marketing and Management.

About TSA
TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Jakarta, Beijing, Mumbai, Bangalore and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights and relationships with Olympic Sports Federations (including BWF – Badminton, ITTF – Table Tennis, PSA – Squash, AIBA – Boxing) major Football clubs in Europe, Formula One and many other high profile rights holders around the world. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to http://www.totalsportsasia.com


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