Total Sports Asia (TSA), Asia’s global leader in branding solutions has done it again by connecting the dots.
TSA’s Group CEO Marcus Luer, commented: “this is yet another great example of our truly global reach by bringing together a fantastic sporting property and a corporation seeking to leverage the power of the sports brand. Club Leon is one of the top clubs in Mexico and with UST Global future Latin American headquarter in the city, it’s a perfect match. We are delighted to have opened the door to this partnership.
UST Global , a California based IT services and solutions company announced that it will be sponsoring the Champion Club of Mexico, Club Leon for 2 Years beginning March, 2014. TSA, a global leader in sports content & branding solutions facilitated the deal for UST Global with Club Leon.
In a press conference held recently at Leon Stadium in Mexico, UST Global CEO, Sajan Pillai said “I am excited about the partnership between UST Global, a leading global information technology company, Club Leon, a leading soccer club in Mexico and the City of Leon, the hub of advanced manufacturing in Mexico and future home of UST Global’s Latin America headquarters. UST Global is locating its headquarters in Leon and targeting 10,000 software engineers to be based out of Leon serving customers in Latin America and rest of the world”.
Club Leon President, Jesus Martinez Murguia in his address said “Club Leon is pleased to welcome our new strategic partner UST Global, who has put their interest in linking their business projects in this important place. This alliance strengthens one of the goals we have set from the beginning of our administration which is the internationalization of our club. We welcome UST Global and we are confident that we will meet the expectations & trust that they have put forth at Club Leon and we will extend all our support to global companies that use us as a platform for communication strategies”.
About UST Global
UST Global® is a leading provider of end-to-end IT services and solutions for Global 1000 companies. We use a client-centric Global Engagement Model that combines local, senior, on-site resources with the cost, scale, and quality advantages of off-shore operations.
This client-centric focus forms the basis for how we, as a company, operate and serve our clients. Commitment to long-term client success empowers every associate to provide value and flexibility beyond the contract.
The industry-leading expertise found within our Centers of Excellence (CoEs) plays a key role in our success with clients. The CoEs deliver pragmatic IT solutions that allow clients to consistently achieve their most critical business objectives. Our Partner Program complements the Centers of Excellence. The program aims to develop strategic relationships with best-of-breed organizations to provide UST Global developers with advance access to new technology and educational resources.
We adopt Six Sigma practices for developing our client-facing processes. Our centers in India are ISO 27001 certified and we were assessed PCMM level 5 in 2004. These certifications and practices provide a qualified foundation for all UST Global service offerings and enable our clients to benefit internally.
About Total Sports Asia
TSA (Total Sports Asia) is Asia’s global leader in sports content and branding solutions with a dedicated team of over 100 sports marketing experts and eight offices in Kuala Lumpur, Singapore, Bangkok, Beijing, Jakarta, Mumbai, Delhi , Bangalore . Media rights distribution, TV production, sponsorship/licensing, events management, branded real estate and consulting are its core business activities.