Sherman Tan adds fire power to TSA

TSA - Sherman TanKuala Lumpur, 28 August 2013 – TSA (formerly known as Total Sports Asia), Asia’s global leader in sports content and branding solutions, today announces the arrival of Sherman Tan to the team. Sherman joins as Vice President Partnerships and will be based in TSA’s Singapore office.

Sherman’s remit will be to further strengthen TSA’s fast growing Partnership Team which works with some of the leading brands in Asia and helps brands connect with powerful Sports platforms globally. Sherman joins the company from FOX Sports (previously ESPN Star Sports) where he was Head of the Events Management Group and has an extensive background in Broadcaster linked sponsorship sales, events creation, airtime sales and business development having spent most of his career in the Broadcasting side of the business with companies like Mediacorp, MTV Asia and ESPN STAR Sports.

During his last position at ESPN STAR Sports-EMG, he was successful in securing multi-year sponsorship deals for a host of events; including the Kia World Extreme Games, Guinness World Pool Series, Host Broadcaster deal for Muscat Asian Beach Games 2010, Achilles Formula Drift Asia Series and Tiger Street Football Asia.

Group CEO and Founder, Marcus Luer said “We welcome Sherman with open arms to the team. His has a proven track record and I have no doubt that he will be a great asset to the company, besides that he is just a super nice guy. Singapore is an important market for us and having Sherman on the ground will tremendously increase our connectivity to the big local and regional based brands in the market, in addition to his strong regional contacts.

As an Agency we have gone from being an Asian focused player in our first 10 years to an agency which over the past six years has gone global .We are involved in over 70 events worldwide, have broadcaster deals in every TV market on the planet and Sponsorship deals which span from San Francisco to Delhi and Sydney. Asia is still our home base and core strength and Sherman’s knowledge and relationships in this space will be invaluable to the business going forward.”

“I am thrilled and excited about joining the team at TSA, the opportunity to create and further expand the Singapore initiatives and operations, as well as to develop new revenue streams and events initiatives in Asia for the company”, commented Sherman Tan.

About TSA
TSA (formally known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Jakarta, Beijing, Mumbai, Bangalore and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights and relationships with Olympic Sports Federations (including BWF – Badminton, ITTF – Table Tennis, PSA – Squash, AIBA – Boxing) major Football clubs in Europe, Formula One and many other high profile rights holders around the world. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to


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