Blackmores Sydney Running Festival Partners With WIPRO Technologies

Sydney, September 18 2011: The Blackmores Sydney Running Festival, Australia’s most spectacular running festival today announced the association with Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT) as a Major Partner and Official Technology Partner. The Blackmores Sydney running festival will leverage Wipro’s consulting and technology experience to help improve the event. In addition, Wipro Technologies will also present ‘The Wipro Team Challenge’. The Wipro Team challenge is an exciting new addition to the Blackmores Sydney Running Festival that not just tests one’s endurance but also team spirit. The strategic association, facilitated by Total Sports Asia signals the Indian IT giants’ entry into one of the World’s most passionate sports markets through the wildly popular endurance test on the streets of Sydney.

Blackmores Sydney Running Festival is Australia’s most spectacular running festival taking participants over the iconic Sydney Harbour Bridge and finishing at the Sydney Opera House. The event which is the only remaining participant legacy of the Sydney 2000 Olympic Games. is a NSW Government Hallmark event and delivers over $12 m to local businesses and brings over 5,500 people to Sydney from interstate and overseas. The event will help raise more than $ 2.5 million for charities in 2011.

Wayne Larden, Blackmores Sydney Running Festival Event Director said ‘I am delighted to welcome Wipro technologies as a major partner of the Blackmores Sydney Running Festival. We strongly believe that their support and expertise in the technology arena will help us to further heighten the race day experience for participant’s over the course of their involvement’

Rajan Kohli, Chief Marketing Officer, IT Business, Wipro Ltd. said, “Wipro recently celebrated a decade of operations and stellar growth in the ANZ region; we remain deeply committed to the region and engaging with the local community here. There cannot be a better platform than the Sydney Running Festival for us to partner with – not only is it a landmark event but its DNA of superior performance, high energy, endurance and sustainability, resonates well with our brand values. The event also echoes Wipro’s ethos of giving back to the community where we do business. We are excited about this partnership and would like to wish all the runners luck for the run.”

Marcus Luer, Chief Executive Officer, Total Sports Asia had this to say about the association, “We’re fortunate to have a visionary client in WIPRO who is starting to build a global footprint in the marathon space. We are delighted to have facilitated this partnership with the Blackmores Sydney running festival which truly is a world class event.”

Wipro Technologies established a presence in the ANZ region in 2001, and has since built strategic, long term partnerships with marquee companies in the region and has over 2200 employees working for this region, from delivery centers in Sydney, Melbourne and Adelaide, as well as from India.

About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 120,000 employees and clients across 54 countries. For more information, please visit

About Total Sports Asia
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients. For more information please visit


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