The International Table Tennis Federation (ITTF) Pro Tour is all geared up for the new 2011 season with the launch of its new logo.
The new logo will be fully integrated throughout the ITTF Pro Tour and will be used in television, print materials, tournament branding, advertising, promotion and digital and social media in all its forms.
“The new brand will have a high recall value for ITTF and will be part of the intellectual property rights that the new sponsors obtain and will be used for advertising and promotional activities,” said ITTF President Adham Sharara.
“The new logo is distinctive and makes a strong reference to table tennis as a sport. It’s a small but important piece to the puzzle to reposition the sport and attract new global partners, said TSA Group CEO, Marcus Luer.
TSA, a leading sports marketing agency recently acquired the global media distribution rights for all ITTF events over the next six years as well as sponsorship rights of the ITTF Pro Tour event.
The Pro Tour naming rights sponsor will have its brand incorporated into a unique composite logo incorporating the new ITTF Pro Tour logo, which will be featured prominently across all media platforms.
Organisers claim that the new ITTF Pro Tour will also see an expanded TV distribution and new Tour sponsors entering the sport.