Kuala Lumpur, October 13th:- Building upon a successful relationship with the England FA, Big Cola has announced a new relationship with one of the world’s premier football clubs, FC Barcelona. The deal will see Big Cola become the regional partner of the FC Barcelona in 11 territories in Latin America including: Mexico, Costa Rica, Nicaragua, Honduras, El Salfador, Guatemala, Peru, Venezuala, Columbia, Brazil and Ecuador.
This partnership with FC Barcelona was made possible due to an agreement brokered by Total Sports Asia and will enable Big Cola to have exclusive use of the FC Barcelona crest on their product and the rights to produce and sell co-branded and premium items for their marketing and sales promotional activities.
Laurent Colette, FC Barcelona marketing manager, has stated that the club aims to increase their presence in Latin American market. The club’s history of singing big name players from South America will no doubt assist in their quest to establish their dominance in the region
According to AJE Global Marketing Director, Jorge Lopez Doriga, “Our promotions during the world cup have proven that football is a great vehicle for our brand. With FC Barcelona’s strong reach in Latin America, Big Cola is pleased to be working on strategic promotions with the club. We share the same values of humility and a winning team spirit with this great institution. Big Cola’s interests are growing across the territories, as are those of FC Barcelona, so this is truly a win-win situation.”
“FC Barcelona is the #1 club in terms of popularity in many markets in Latin America. This association creates an excellent opportunity for Big Cola to build upon the successful promotions that they’ve run with the FA for the World Cup in Asia. The experience they’ve gathered through those successful promotions will prove valuable in new efforts across Latin America with FC Barcelona. This will lead to great results for the brand as well as increased popularity for FC Barcelona,” said James White, Total Sports Asia’s VP of Sales & Business Development.
About AJE Big Cola
Big Cola is one of the most popular brands of the AJE group, a leader in the Latin American beverage market. Big Cola is a multinational brand present in 11American countries and four Asian markets including Mexico, Indonesia, Thailand, Colombia, Peru, Vietnam, Ecuador , Dominican Republic, Venezuela, Costa Rica, Mexico and Columbia. Big Cola will further extend its reach into Asia through launching in Vietnam, Indonesia and India later in 2010. The Big Cola brand is available in many flavours such as strawberry, orange, pineapple, lime-lemon, black which is similar to Coca-Cola and dorada or golden similar to Inca Kola.
About FC Barcelona:
FC Barcelona is a Spanish professional football club based in Barcelona, Spain. They play in La Liga and is one of the most successful clubs in Spanish football in terms of overall trophies, having won 20 La Liga titles, 25 Spanish cups, 9 Spanish Super Cups and two League cups. FC Barcelona is also one of the most successful clubs in European football, having won 10 UEFA competitions. The club also won a historical treble last season the UEFA CHL, Spanish League and Spanish Cup. FC Barcelona is also reputed to have the world’s best players including Lionel Messi and Xavier Hernandez Creus better known as Xavi.
About Total Sports Asia:
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Tokyo, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more information please visit www.totalsportsasia.com.
Jasmime K. Darshan
Marketing Communications Manager
Total Sports Asia, Malaysia
Tel:+603 7660 9661