Kuala Lumpur, Malaysia –10th August 2010 Asia’s leading independent sports marketing company, Total Sports Asia (TSA) has acquired the new media (mobile and internet clips) rights for the Barclays Premier League for Indonesia for the next three seasons. This renews a deal that TSA held for the previous two seasons.
Total Sports Asia will work with a local partner to help deploy the content to the millions of fans that follow the Barclays Premier League in Indonesia. They will have constant updates on match highlights, goal alerts, video clips and news stories via mobile and broadband internet.
“Once again we are delighted to work with the Premier League, not only is the league the number one in the world, their business operations are also the best in the industry.
The number of Indonesians consuming media on the net and on their phones is growing every year and the Barclays Premier League is by far the best content vehicle to facilitate that trend even further” said Executive Vice President of TSA Media group, Julian Jackson.
Head of Media Operations at the Premier League, Paul Molnar said,
“We are extremely pleased to be extending our partnership with Total Sports Asia. They will continue to broadcast our mobile and internet clips to the many Barclays Premier League fans in Indonesia in an innovative and creative manner.”
About the Barclays Premier League
The Barclays Premier League is the biggest continuous annual global sporting event in the world. Across nine months of the year 380 matches are beamed out to over 500 million homes in 211 territories. An estimated cumulative global audience 2.65 billion watched the 100,000 hours of coverage broadcast in the 2009/10 season, while in England 13 million+ fans attended Barclays Premier League matches.
About Total Sports Asia
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Tokyo, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting.
We represent major rights holders in Football including Manchester United, Real Madrid, Everton FC, Premier League, French League and the current EURO and World Champion Spain.
We represent major international rights in Asia and worldwide including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more information please visit www.totalsportsasia.com
Jasmime K. Darshan
Marketing Communications Manager
Total Sports Asia, Malaysia
Tel:+603 7660 9661