“TM becomes Official Integrated Telecommunications Partner of Manchester United in Malaysia”
Telekom Malaysia Berhad (TM), Malaysia’s leading communications provider and Manchester United Football Club (MUFC), the current English Premier League Champions announced a five-year agreement uniting the two number one brands in marketing campaigns and promotional activities. With the deal, TM becomes the Official Integrated Telecommunications partner of Manchester United in Malaysia.
The agreement, brokered by Total Sports Asia will see TM being able to exercise various licensing rights, intellectual property (IP) and dealership rights to produce and distribute selected merchandises bearing the Manchester United crest and team images.
The partnership agreement was signed last Thursday, 11th March, by Dato’ Zamzamzairani Mohd Isa, Group Chief Executive Officer, TM, while Manchester United was represented by its Chief Executive Officer, David A. Gill. Also present were Sir Alex Ferguson, the club’s Manager, Sherene Azura Azli, Vice President, Group Marketing, TM and Phil Townsend, Director of Communications for MUFC.