Malaysia- Total Sports Asia (TSA) has inked a deal with the China Badminton Association (CBA) to distribute media rights for the Badminton Asia Championships in 2011 and 2012.
The Championships will be held in China.
The distribution agreement covers Asia but excludes mainland China.
“We are pleased to be working with the Chinese Badminton Association to distribute the rights to this prestigious event,” TSA’s founder and group CEO, Marcus Luer, said.
“Over the years, TSA has succeeded in building exposure and prestige for the sport through our close cooperation with the Badminton World Federation and its member Federations across the world and this new arrangement makes perfect sense in complementing our efforts to take badminton to the next level,” he said.
The Badminton Asia Championship is held annually to crown the best badminton players in Asia.
The current world’s best Badminton player is Malaysia’s Lee Chong Wei.
Source : Marketing-Interactive.com