Building a Sport Marketing Empire — Marcus Luer, CEO and Founder, Total Sports Asia

Marcus Luer, CEO and Founder, Total Sports Asia, talks in the first part about the business of sports marketing and management in terms of its financials, shareholdings, staff strength, intellectual property and value. He also spends a little time talking about what Malaysia needs to do to create world-class athletes.

BFM 89.9 : The Business Station

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