Churchill Brothers win I-League; rope in Total Sports Asia as Exclusive Marketing partners

Goans have a reason to celebrate with Churchill Brothers winning their maiden I-league football crown after defeating Mohammedan Sporting 6-2 in the last of their ONGC I-league match.

Churchill Brothers have been the most consistent team in the National Football league having emerged as runners up on four occasions. This time around the Goan club has shed its bridesmaid tag and clinched their maiden crown after a successful showing in the current season.

The club finished with a total tally of 46 points, three more than their closest rivals Mohun Bagan. The club’s top two strikers, Odafa Okolie and Ogba Kalu ended up as the leading scorers of the I-League, underlining the club’s dominance throughout the season.

Buoyed by the victory, the club’s owners have announced Total Sports Asia, Asia’s leading integrated Sports Marketing Agency as the club’s exclusive marketing and sponsorship partner.

With this strategic partnership, Total Sports Asia (TSA) will be exclusively managing all sponsorship and marketing tie ups for the Goan Club. The club’s tie-up was based on the sports marketing agency’s expertise in handling sponsorship and licensing activities for top European clubs.

Joaquim Alemao, President, Churchill Borthers Sports Club said “We are extremely proud to have won the title this year after being runners up four times previously. This title is dedicated to our beloved mother Eslinda Alemao. It was her dream that Churchill Brothers would lift the title one day. This victory has cemented our position as one of India’s leading football clubs. We hope to retain all our players and win the I-League next year too. We look forward to working together with TSA in building commercial partnerships and also developing football in the region”

Suvrangsu Mukherjee, Managing Director (TSA Indian Subcontinent) said “TSA is pleased to join hands with Churchill Brothers Sports Club. With the burgeoning football landscape, Churchill Brothers are rightly placed to benefit from an increasing exposure of football in India. Churchill Brothers have proved to be the most consistent club in recent times and with TSA’s expertise across platforms of media rights, licensing and sponsorship, we hope to create a commercial success story in the years ahead”

The club’s maiden title coupled with TSA’s sports marketing expertise will be the new found impetus for Churchill Brothers as a force to reckon with in the Asian Football World.

About Total Sports Asia
Total Sports Asia is Asia’s leading integrated Sports Marketing Agency headquartered at KL , Malaysia with seven offices across Asia, including Delhi and Mumbai.

Total Sports Asia’s past and present business associates include Sports Federations, Events and Sports Clubs like USTA ( US Open Tennis ), Manchester United, Real Madrid FC , Arsenal FC , FC Barcelona , Liverpool FC , Formula 1 teams , Moto GP , World Wrestling Entertainment ( WWE ), Badminton World Federation ( BWF ) and famous Championship Golf Courses like St Andrews Links.

The Agency’s core business activities are Media Rights and Sales Distribution, Licensing and Merchandising, Sponsorship Sales Activation, Consultancy and representation and Golf Course Design and Management consulting facilitation.  For more info please visit


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