“TSA signs a deal with Endemol Sport to distribute broadcast rights of inaugural tournament to Asian markets”
Sports marketing specialist, Total Sports Asia, has struck a deal to distribute broadcast for the Dublin Super Cup, held for the first time on 30th and 31st July.
The new pre-season soccer tournament in Ireland will feature the first teams of English Premier League club Manchester City and Italian giants Internazionale Milan, both appearing at the Aviva Stadium alongside Scotland’s Celtic and a League of Ireland XI.
The deal was reached with tournament organiser Endemol Sport, the UK-based sports media business, which is part of world leading entertainment production company Endemol.
Executive Vice President of Media for Total Sports Asia, Julian Jackson said: “We are thrilled to be associated with a new event like the Dublin Super Cup and we are delighted with the line-up that the tournament has guaranteed.”
He added: “This is great football content and Asian viewers will be as eager as the rest of the world to preview the newest signings, team dynamics and vaunted strike forces that clubs painstakingly put together before the start of a brand new season.”
Managing Director of Endemol Sport, Gregg Oldfield comments; “We’re extremely pleased to partner with Total Sports to bring the Dublin Super Cup to soccer supporters across Asia. The region has a massive football following who will love seeing the world class players in action. The Dublin Super Cup is now set to broadcast across 130 territories and has become a truly global event.”
Total Sports Asia will market the tournament’s broadcast rights into Asia (excluding Middle East).
The deal with Total Sport follows the recent announcements that Endemol Sport have entered into three year partnerships for The Dublin Super Cup with Sky Sports in the UK and Ireland, Fox Soccer for Northern America and the Caribbean and SuperSport Africa for Sub- Sahara Africa.
The 2011 Dublin Super Cup broadcast in over 130 territories across Asia, Middle East, Europe, Africa and the Americas.