Blackmores Sydney Running Festival Partners With WIPRO Technologies

Sydney, September 18 2011: The Blackmores Sydney Running Festival, Australia’s most spectacular running festival today announced the association with Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT) as a Major Partner and Official Technology Partner. The Blackmores Sydney running festival will leverage Wipro’s consulting and technology experience to help improve the event. In addition, Wipro Technologies will also present ‘The Wipro Team Challenge’. The Wipro Team challenge is an exciting new addition to the Blackmores Sydney Running Festival that not just tests one’s endurance but also team spirit. The strategic association, facilitated by Total Sports Asia signals the Indian IT giants’ entry into one of the World’s most passionate sports markets through the wildly popular endurance test on the streets of Sydney.

Blackmores Sydney Running Festival is Australia’s most spectacular running festival taking participants over the iconic Sydney Harbour Bridge and finishing at the Sydney Opera House. The event which is the only remaining participant legacy of the Sydney 2000 Olympic Games. is a NSW Government Hallmark event and delivers over $12 m to local businesses and brings over 5,500 people to Sydney from interstate and overseas. The event will help raise more than $ 2.5 million for charities in 2011.

Wayne Larden, Blackmores Sydney Running Festival Event Director said ‘I am delighted to welcome Wipro technologies as a major partner of the Blackmores Sydney Running Festival. We strongly believe that their support and expertise in the technology arena will help us to further heighten the race day experience for participant’s over the course of their involvement’

Rajan Kohli, Chief Marketing Officer, IT Business, Wipro Ltd. said, “Wipro recently celebrated a decade of operations and stellar growth in the ANZ region; we remain deeply committed to the region and engaging with the local community here. There cannot be a better platform than the Sydney Running Festival for us to partner with – not only is it a landmark event but its DNA of superior performance, high energy, endurance and sustainability, resonates well with our brand values. The event also echoes Wipro’s ethos of giving back to the community where we do business. We are excited about this partnership and would like to wish all the runners luck for the run.”

Marcus Luer, Chief Executive Officer, Total Sports Asia had this to say about the association, “We’re fortunate to have a visionary client in WIPRO who is starting to build a global footprint in the marathon space. We are delighted to have facilitated this partnership with the Blackmores Sydney running festival which truly is a world class event.”

Wipro Technologies established a presence in the ANZ region in 2001, and has since built strategic, long term partnerships with marquee companies in the region and has over 2200 employees working for this region, from delivery centers in Sydney, Melbourne and Adelaide, as well as from India.

About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 120,000 employees and clients across 54 countries. For more information, please visit www.wipro.com

About Total Sports Asia
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients. For more information please visit www.totalsportsasia.com

TSA secures Allianz as first ever Title Sponsor of the Penang Bridge International Marathon

In its 27th edition, the Penang Bridge International Marathon will see its first ever Title Sponsor with Allianz Malaysia. A memorandum of understanding was signed between the organizing committee and one of the world’s leading insurance companies in Kuala Lumpur, Malaysia, on August 18. The 1-year partnership was brokered by Total Sports Asia – Asia’s global leader in sports content and branding solutions.

An estimated 30,000 local and international marathon enthusiasts will be flooding Malaysia’s longest and busiest bridge, the iconic Penang Bridge this year on 20th November 2011 for this unique and unforgettable run.

Since the inauguration of the Penang Bridge in 1985, the annual Penang Bridge International Marathon has become Penang’s signature event which brings runners from all over the world, be it amateur or professional to the “Pearl of the Orient”.

Jens Reisch, CEO of Allianz Malaysia Berhad, commented: “We at Allianz strongly believe that as a leading insurer in Malaysia, we need to play a part in promoting healthy living amongst Malaysians. Allianz is proud to lend its name and support to a marathon that is taking place in Malaysia for the 27th time at the landmark of Penang. We will be launching campaigns before and during the event to encourage people from all walks of the country to participate in a more active lifestyle. As a socially responsible corporation we believe advocacy and the organization of such events can make a difference in creating a better tomorrow for Malaysians.”

YB Danny Law Heng Kiang, Chairman of the Penang Bridge International Marathon and Penang State Exco for Tourism Development and Culture added: “I would like to thank Allianz for sponsoring the event this year. I am delighted that one of the world’s leading insurance companies is becoming our Title Sponsor. Their support and contribution will ensure that the Allianz Penang Bridge International Marathon 2011 will be a major success.”

“The partnership between Allianz and the Penang Bridge International Marathon is a perfect match. Both are aiming to create a healthier, better Malaysia. We will work with Allianz to create innovative sponsorship activation concepts to successfully leverage their title sponsorship and connect with their target group.” said Marcus Luer, Total Sports Asia’s Group CEO.

About Allianz Malaysia
Allianz Malaysia Berhad is an investment holding company for both general and life insurance entities in Malaysia namely Allianz General Insurance Company (Malaysia) Berhad (“AGIC”) and Bright Mission Berhad (formerly known as Commerce Assurance Berhad)”BMB” for the general insurance arm and Allianz Life Insurance Malaysia Berhad (“ALIM”) for life insurance arm. For more information please visit http://www.allianz.com.my

About the Allianz Penang Bridge International Marathon
The Allianz Penang Bridge International Marathon (APBIM) is a sports event catered to serious runners as well as amateurs from both local and international grounds. Uniting thousands of marathon enthusiasts annually, the run is well known for its captivating sight of the sunrise as it reveals the panoramic view of the “Pearl of the Orient”. The event is held in five categories: Full Marathon, Half Marathon, 10K Open, 10K Junior and a 10K Fun Run. For more information please visit www.penangmarathon.gov.my

About Total Sports Asia
TSA, Asia’s global specialist in branding solutions, represents leading sports federations and rights holders from around the world including the US Open Tennis Championship, Badminton World Federation, Manchester United, Real Madrid, The FA and many more. TSA’s wholly owned subsidiary, MAX Entertainment, also manages a variety of music concerts and family entertainment shows, including Dino’s Alive and the Frappé Music Fiesto 2010. For more information please visit www.totalsportsasia.com

Wipro to Partner the San Francisco Marathon

Bangalore, India, July 28, 2011 – Wipro Technologies, the Global Information Technology, Consulting, and Outsourcing Business of Wipro Limited (NYSE: WIT) has partnered with The San Francisco Marathon (TSFM) – an iconic event, for its next three editions. The strategic partnership, facilitated by Total Sports Asia, will see Wipro coming on board as the Presenting Sponsor of TSFM in 2011 before assuming Title Sponsorship rights for 2012 and 2013.

Having come into existence in 1976 to “celebrate personal accomplishments and memorable events”, The San Francisco Marathon (TSFM) has grown into one of the most iconic marathons in the USA with participants traveling from across the World to match their wits against thousands of runners. The 34th running of The San Francisco Marathon (TSFM) presented by Wipro will take place on Sunday, July 31, 2011.

Starting this year, The San Francisco Marathon is all set to become the “Tech Marathon” with prime placement in Silicon Valley and access to cutting edge technology resources including runner and spectator mapping and tracking, virtual couponing and high-tech apparel to name a few. The three-year partnership brings together the technology focused community event with the global leader in information technology, consulting and outsourcing.

Rajan Kohli, Chief Marketing Officer, Wipro Technologies said, “Wipro is happy to be associated with the San Francisco Marathon, a landmark event for the local community and the country. The SF marathon celebrates the spirit of the many entrepreneurial successes of individuals here and echoes Wipro’s ethos of giving back to the community where we do business. The “Spirit of Wipro” strongly advocates the intensity to win, so we wish all the participants luck for the historic marathon run”

Wendi Chapman, The San Francisco Marathon’s Vice President, added, “This partnership is unique and targeted as Wipro not only fits within the Marathon’s targeted technology and charitable initiatives for 2011-2013, but the companies share a passion for showcasing inspiring stories through running and supporting runners to follow their passion because it’s ‘Worth the Hurt’.”

Total Sports Asia’s group CEO Marcus Luer said, “Indian companies have been at the forefront of the IT revolution and Wipro, one of India’s top IT players, has now entered sports in the US for the first time. The San Francisco Marathon sponsorship is a strategic decision and provides Wipro with a tremendous platform to build its brand and engage with decision makers in a key US market. TSA is excited to have supported Wipro in this process and we are confident it will be a very successful partnership.”

About The San Francisco Marathon® presented by Wipro
Almost 25,000 runners and over 100,000 spectators are expected to turn out for 34th running of The San Francisco Marathon® (TSFM) presented by Wipro which will take place on Sunday, July 31, 2011. Known for its beautiful scenic views, TSFM is the only race that runs in the roadbed of the Golden Gate Bridge. It’s a loop course that starts at the Ferry Building, runs along the Embarcadero, over the Bridge, along the coastline, through Golden Gate Park, the Haight-Ashbury District and past AT&T Park before finishing in front of Cupid’s Arrow. TSFM is USA Track & Field certified and a Boston Marathon qualifier. Marathon events include a full marathon, two-half marathons, a progressive marathon/ 5K run and the second annual Munchkin Kids Run. For more details, please visit: http://www.theSFmarathon.com

About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 120,000 employees and clients across 54 countries. For more information, please visit www.wipro.com

About Total Sports Asia
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in four strategic offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash), AIBA/WSB (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients. For more information please visit www.totalsportsasia.com

TSA brings Nirmal Lifestyle and International Association of Athletics Federations (IAAF) together

Mumbai: Nirmal Lifestyle, one of INDIA’S leading real estate companies, has inked a 10-year licensing deal with the International Association of Athletics Federations (IAAF), the governing body for athletics worldwide, to develop athletics in India and encourage greater participation in the sport.

An exclusive licensing agreement to this effect brokered by Total Sports Asia , was signed by Mr. Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, and Mr. Elio Locatelli, IAAF Member Services Director, on 04th July, 2011 in the presence of Mike Powell, world long-jump record holder and other eminent delegates from IAAF.

Nirmal Lifestyle will have the exclusive right to use the IAAF logo and trademark for development of IAAF certified training facilities, academies and clubs in the country. IAAF shall be providing technical and professional expertise, consultation, coaching and training necessary for establishing and running world class athletics infrastructure by way of designs, plans, specifications and technical inputs.

Nirmal Lifestyle will build the infrastructure (Training Academy) as per IAAF standards and IAAF through its development program will send coaches, lecturers and ambassador athletes like Mike Powell to train young promising athletes. This will not only contribute in improving sporting performances in India but will also impact India’s position on the sports stage globally.

Nirmal Lifestyle and IAAF will jointly work towards spreading awareness about athletics in India. Speaking on the occasion, Mr Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, said, “IAAF is the sole and leading authority for athletics around the world, with more than 212 Member Federations affiliated, and we are truly honored to have partnered with them in our endeavor to uplift standards of athletics in India. This is for the first time a real estate company has taken lead in creating and providing world-class sports facilities and infrastructure to communities and cultivates a healthy lifestyle across the country.”

Mike Powell, world long-jump record holder, said, “India is an emerging country in sports that requires nurturing and development at grass-root and performance level. The IAAF – Nirmal Lifestyle initiative will contribute towards improving the overall strength of athletics in India.”

Mr. Elio Locatelli, Development Director at IAAF, said, “We are truly excited to partner with Nirmal Lifestyle in India and we believe that this will be a mutually beneficial tie-up. We are excited to work with Nirmal Lifestyle in encouraging and motivating young talent in India because the skills developed in athletics also form the basis of success in other sports as well as contributing to a healthy lifestyle.” Total Sports Asia, CEO Marcus Luer said “India is brimming with talented athletes who, unfortunately, don’t get the infrastructure and training that they deserve and need. Once they are provided a strong foundation and facilities, they have what it takes to make India a superpower on the sports field. The initiative by Nirmal Lifestyle and IAAF will create the platform where the best Indian Athletic talent will be provided with the infrastructure to succeed on the world stage.”

Total Sports Asia Brings Dublin Super Cup to Asia

“TSA signs a deal with Endemol Sport to distribute broadcast rights of inaugural tournament to Asian markets”

Sports marketing specialist, Total Sports Asia, has struck a deal to distribute broadcast for the Dublin Super Cup, held for the first time on 30th and 31st July.

The new pre-season soccer tournament in Ireland will feature the first teams of English Premier League club Manchester City and Italian giants Internazionale Milan, both appearing at the Aviva Stadium alongside Scotland’s Celtic and a League of Ireland XI.

The deal was reached with tournament organiser Endemol Sport, the UK-based sports media business, which is part of world leading entertainment production company Endemol.

Executive Vice President of Media for Total Sports Asia, Julian Jackson said: “We are thrilled to be associated with a new event like the Dublin Super Cup and we are delighted with the line-up that the tournament has guaranteed.”

He added: “This is great football content and Asian viewers will be as eager as the rest of the world to preview the newest signings, team dynamics and vaunted strike forces that clubs painstakingly put together before the start of a brand new season.”

Managing Director of Endemol Sport, Gregg Oldfield comments; “We’re extremely pleased to partner with Total Sports to bring the Dublin Super Cup to soccer supporters across Asia. The region has a massive football following who will love seeing the world class players in action. The Dublin Super Cup is now set to broadcast across 130 territories and has become a truly global event.”

Total Sports Asia will market the tournament’s broadcast rights into Asia (excluding Middle East).

The deal with Total Sport follows the recent announcements that Endemol Sport have entered into three year partnerships for The Dublin Super Cup with Sky Sports in the UK and Ireland, Fox Soccer for Northern America and the Caribbean and SuperSport Africa for Sub- Sahara Africa.

The 2011 Dublin Super Cup broadcast in over 130 territories across Asia, Middle East, Europe, Africa and the Americas.

TSA help Big Cola to extend their Winning Streak with The FA

After a very successful 2010 campaign in the first year of the partnership, Total Sports Asia has facilitated the extension by AJE Big Cola of its promotional partnership with The Football Association of England (The FA) for two more years. Whilst continuing the association with the England National Team as a promotional partner in Thailand, Vietnam, Indonesia, India, Laos and Cambodia, AJE Big Cola has also secured promotional partner rights to The FA Cup in the above mentioned countries.

FA Group Head of Business Development, Sean McAuliffe commented, “We are delighted to strengthen our brand presence outside the United Kingdom. Asia is a growing market for us and working on partnerships with brands like Big Cola increases our presence in the region and is a great avenue for our Asian fans to support the team.”

Whilst the Big Cola promotion with the English national team will start towards the end of 2011, Big Cola is currently focusing on promotions surrounding The FA Cup. The FA Cup is recognized as one of the most popular events in Asia and is broadcast widely throughout the region.

According to AJE Big Cola Chief Marketing Executive, Jorge Lopez Doriga, “After a positive response from our Thai customers to the special England National Team promotional packs in 2010—that led to a 20% increase in sales—Big Cola will continue to bring happiness and excitement to all the football fans across the six countries.”

Big Cola recently launched FA Cup promotion ‘Big Cola Be Champion’ in several Asian markets. Through the official rights they secured via TSA, Big Cola has access to the FA Cup marks and assets for use on their product packaging and in advertisements as well as the right to produce co-branded premium items for use in their marketing activities.

“Through this partnership, Big Cola is able to create an emotional link between its brand and millions of England fans across their markets. We are very happy about the great success of the first year’s campaign which was the basis for the extension.” said Marcus Luer, Total Sports Asia’s Group CEO.

In addition to brokering the deal Total Sports Asia also supported Big Cola for the on ground activation in the respective markets such as the official promotional partnership launch events together with an FA Cup trophy tour. It was planned to create a 360 degree marketing campaign that included television commercials, on ground promotional events, outdoor advertising, print advertising and various competition elements.

The partnership launch was attended by representatives from Big Cola and The FA at Wembley stadium in London earlier this year. The promotional partnership period runs through the end of 2012.

Dinos Come Alive for Students from Myanmar

 Kuala Lumpur -It was a day to remember for a group of Myanmar refugee students who visited the Dinos Alive exhibit at the National Science Center recently.

The event was sponsored by leading sports marketing agency Total Sports Asia which sponsored 100 students from ages four to 12 years. The children found the trip to pre-historic times so lifelike that some of the younger ones had to be reassured that the dinosaurs were not real with the loud sounds that were emanating from them.

It was a memorable experience for the students as many of them did not know about dinosaurs and never learned about them back home in Myanmar. They were amazed by the various species of dinosaurs and learned many new facts about them at the exhibit.

  “It was interesting to see the children awed by something we probably take for granted. They didn’t have the privilege of growing up with stories of dinosaurs or even owning dinosaur toys. This exhibit has opened up a whole new world for them,” said Belle Lee, a volunteer teacher at the school.

Most refugee children in Malaysia attend informal schools across the city which are recognised by UNHCR and supported by private groups and individuals. Dinos Alive will be held at the National Science Center until May 31. Ticket prices for adults are RM10, kids below 17 years are RM5, Students with student IDs are RM5 and the family package cost RM 25 (2 adults + 2 kids). Pusat Sains Negara is located in Bukit Kiara, Kuala Lumpur

About Dinos Alive

Dinos Alive is a joint venture between Total Sports Asia and Pusat Sains Negara and is supported by the Ministry of Science Technology and Innovation. The Dinos Alive tour is sponsored by CIMB Group Holdings Berhad. The exhibition is in Kuala Lumpur for the first time after successful stints in Thailand, Indonesia and the Phillippines. It is open from 9am to 5 pm daily. 

 

About Total Sports Asia

Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and four offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting.

TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more information please visit www.totalsportsasia.com

 

Contact Information:

Jasmime K. Darshan

Marketing Communications Manager

Total Sports Asia, Malaysia

Tel:+603 7660 9661

TSA “Goes Nuts” with Real Madrid and Dua Kelinci

For Immediate Release

In a deal brokered by Total Sports Asia, Asia’s leading independent sports marketing agency, Indonesian snack producer PT Dua Kelinci became the official sponsor for Real Madrid. The sponsorship agreement was signed in Madrid, late last year between Real Madrid officials and the president director of PT Dua Kelinci, Hadi Sutiono and is valid through December, 2012.

This two-year partnership gives Dua Kelinci exclusive rights for the use of the Real Madrid logo, attributes and players and promotional media tools in Indonesia. In addition Dua Kelinci receives exclusive invitations to Real Madrid matches in Spain and opportunities to meet with its world famous players. These benefits will be passed on to Dua Kelinci’s consumers as a sign of appreciation for their loyalty.

Edwin Sutiono, Director of PT Dua Kelinci, believes this partnership to be a strategic step to further improve the image of the brand while expanding to the international market. This partnership was realised after thorough assessments of several soccer clubs in the world. “From all the teams we explored, Real Madrid was the most enthusiastic and interested in working with us”, said Edwin Sutiono.

Emilio Butragueño, Institutional Relations Manager of Real Madrid stated that the partnership will bring many exclusive benefits to Real Madrid fans in Indonesia. This sponsorship also allows Dua Kelinci to be closer to a younger target audience and inspire them. “We hope that this partnership can last and be further strengthened”, said Emilio.
The Indonesian Youth and Sports Minister, Mr Andi Alfian Mallarangeng, responded positively to this partnership, “I welcome the cooperation between Dua Kelinci and Real Madrid and hope this partnership can become an inspiration for the entire football community to become more professional and to excel at an international level”.
As part of the campaign, Dua Kelinci is also sponsoring select Indonesian national team players to visit the Real Madrid Football Club for the development of Indonesian football. They are also providing assistance to several Football schools (Sekolah Sepak Bola) in Greater Jakarta and other regions.
To help Dua Kelinci kick off the Real Madrid sponsorship TSA also brought football legend Luis Figo for an exciting on ground consumer promotion event by Dua Kelinci called “Indonesia Kicks for Goal” in an effort to encourage the people of Indonesia to support the growth of football. The consumer promotional event was held on January 30th and saw 20,000 excited Dua Kelinci customers participate.
Luis Figo commented, “I welcome the cooperation of Dua Kelinci as the official sponsor of Real Madrid and am proud to be invited to the inaugural launching event.
According to Sutiono, the event, “Dua Kelinci-Indonesia Kicks for Goal is expected to inspire and foster a passion for soccer in the people of Indonesia so that Indonesia can achieve world class level football in the future.

About PT Dua Kelinci
PT Dua Kelinci was established in 1985 in the town of Pati, Central Java as peanut producers. At the beginning of the year 2000, PT Dua Kelinci begin to innovate by producing coated peanuts, seeds and other snacks. Currently PT Dua Kelinci is one of the biggest peanut producers in Indonesia and internationally. The majority of the market of PT Dua Kelinci is in Indonesia. In addition to domestic needs, the company also meets increased overseas demands for peanuts across Asia, Europe, America and Australia. It is also the official snack food for Garuda Indonesia (GIA), Indonesia’s national airlines.
About Real Madrid
Since its first title in 1905, Real Madrid has grown to become the most laurel laden club in history. In sporting terms, Real Madrid has won nine European Cups and is the only club in the world to have its own permanent cup after winning it 5 years in a row. This soccer club has also won 31 Spanish Primera Liga titles, 17 Copa Del Rey, 8 Super Spain titles and 3 World Cup titles. According to the ‘Football Money League in 2008/2009 Real Madrid is the world’s richest football club.

About Total Sports Asia
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and four offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting.
TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more information please visit http://www.totalsportsasia.com

Contact Information:

Jasmime K. Darshan
Marketing Communications Manager
Total Sports Asia, Malaysia
Tel:+603 7660 9661

Total Sports Asia Increases Broadcast Production Output

Kuala Lumpur – Wednesday, 9th February 2011

“TSA’s broadcast production unit goes global and hits new content output high”

The month of January brought a significant new milestone for Total Sports Asia (TSA) in the area of broadcast production.

The agency was kept on its toes overseeing the simultaneous production and delivery of five live events across its core sports of Badminton (BWF Super Series), Table Tennis (ITTF Pro Tour) and Squash (PSA World Tour) with the BWF Super Series events in Kuala Lumpur the Proton Malaysian Open and in Seoul with the Victor Korea Open. In addition, TSA delivered the ITTF’s Pro Tour Slovenian Open and the English Open from Sheffield while simultaneously delivering the PSA Tournament of Champions from New York.

In total, TSA produced over 66 hours of Live coverage from these five events held over thirteen actual days and the signals were delivered to 21 different clients around the world with total reach of homes for BWF of 255 million, ITTF 390 million and PSA of 114 million.

Marcus Luer, Group CEO TSA said: “Being involved in production, satellite coordination and distribution of three major racket sport Tours around the world is a great achievement for our production team and the company as a whole. There is a clear focus and plenty of synergy across these sports for us and we will continue to build on this platform.

Luer added: “The first month alone has already taken us into three different continents and by the end of the year we would have delivered content from every corner of the world to the rest of the world. “

The next events on TSA’s Production calendar in February are the ITTF Pro Tour events in Qatar and Kuwait, the PSA North American Open from Virginia, USA and the BWF Yonex All England Open from London.

About Total Sports Asia:
Total Sports Asia (TSA) is a leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Mumbai and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), ITTF (Table Tennis), French Football League and the current EURO/WORLD CUP Winner, Spain. Visit http://www.totalsportsasia.com

Contact Information:

Jasmime Kaur Darshan, Marcom Manager
T:+603 7660 9661
E: jasmime.darshan@totalsportsasia.com

Dinosaurs roam the Pusat Sains Negara in Kuala Lumpur

Kuala Lumpur, November 23rd :- The Pusat Sains Negara in Bukit Kiara will turn into Jurassic Park this December as one of the world’s biggest life size exhibit of dinosaurs, Dinos Alive! will be on display from December 1st to May 31st 2011. A joint venture between Total Sports Asia and Pusat Sains Negara will bring the Dinos Alive exhibition to Malaysia after the Tour had successful stints in Thailand, Indonesia and the Philippines.
Visitors to this veritable dinosaur extravaganza will be treated to a complete pre-historic experience with over 25 dinosaurs. One of the highlights will be the Tyrannosaurus Rex, which stands at a towering height of 5 meters in height which is equivalent to two Sumatran elephants stacked on top of another and the largest exhibit, the Apatosaurus measuring 21 meters in length is close to the size of the world’s largest mammal, the blue whale. Some of the dinosaurs will appear life like thanks to the sound and light effects.
Total Sports Asia group CEO, Marcus Luer said that the feedback has been phenomenal in the other venues with over 100,000 visitors in Manila over less then 2 months and we are expecting the largest turnout to date in Malaysia over the course of six months.
“Dinos Alive” is interactive edu-tainment, a “walk through” exhibition with dramatic displays of our life size Dinosaurs and fun activities for children. There will be an area furnished with a fossil dig pit for the little ones too. This tour will be an interactive educational experience for kids and adults,” said Luer.
Professor Madya Dr Irmawati Ramli, Director of Pusat Sains Negara quotes:
“Pusat Sains Negara (PSN) committed to make science fun and interesting through thematic and world class exhibition. Bringing ‘Dinos Alive’ at the Pusat Sains Negara will spark off and inculcate interest of Malaysian citizens to science learning orientation especially on the prehistoric world with ancient creatures, Dr. Irmawati Ramli, the Director of PSN says.”
The Dinos Alive tour is sponsored by CIMB Group Holdings Berhad (CIMB group). In conjunction with the sponsorship CIMB Group will be organizing events at the Dinos Alive tour specifically for children as part of its CIMB Junior Day campaign. The events will be held on the 12 and 19th of December, 16th of January, 20th February, 13th March and 17th April 2011. CIMB Junior Savers Members get free entrance at Dinos Alive with one free entry per card.

The ‘Dinos Alive World Tour – Malaysia will be set up at the Pusat Sains Negara from 1st December till 31st May 2011, 9am-5pm daily. Tickets are available for purchase at the door. Ticket prices for adults are RM 10, kids below 17 years old are RM 5, Students with Student IDs are RM 5 and the family package costs RM 25 (2 adults+2 kids). Pusat Sains Negara is located in Bukit Kiara, Kuala Lumpur, off of Sprint Highway.

About Total Sports Asia

Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Bangkok, Beijing, Tokyo, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We have managed and organize a variety of international events and Tours both in sports and entertainment, including Badminton, Golf, Football events and Music Concerts, Children Entertainment shows and more.
TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more information please visit http://www.totalsportsasia.com

For further information, please contact:

Basimatul Fatihah binti Mat Arifin
Manager, Business Development
Total Sports Asia
Total Sports Asia
Level 20-1, CP Tower
11, Jalan 16/11,
46350, Petaling Jaya,
Selangor, Malaysia
Tel +603 76609611
fatihah@totalsportsasia.com

Jasmime K. Darshan
Marcom Manager
Total Sports Asia
Level 20-1, CP Tower
11, Jalan 16/11,
46350, Petaling Jaya,
Selangor, Malaysia
Tel +603 76609611
Jasmime.darshan@totalsportsasia.com